Online Journalism

Spring 2009 Northeastern University

Promoting your blog February 11, 2009

Filed under: assignments,students blogging — ematson @ 1:01 pm

First off, some of you have already drawn some regular followers of your blog – and that is great. Even if it is just friends and family, it’s a start!

Others may be wondering: Where is everybody?

It can be a bit discouraging, when you are writing post after post on your blog, but don’t see anyone commenting on your prolific witty and knowledgeable writings.  There are many blogs out there that got off to an enthusiastic start, but slowly fizzle because the writer isn’t sure if anyone is reading and gives up. The best course is to just to keep plugging away. Write and write and write. Obviously you have to because this is for class, but it is also good discipline and you will grow as a writer, even if no one, but your best friends or parents, are reading you.

If you feel you are starting to find a voice, and you are writing regularly, you might want to think about getting your blog “out there” a bit more. There are a few ways to plug in to the blogosphere. One is to link to other blogs on your site and then read them on a regular basis. When you click on the link from your blog into theirs, they may notice you if they are following their referrer links (some blogging programs allow bloggers to see how much traffic they have and where it is coming from). Some of these blogs, may in turn, put up a link back to you, driving their readers over to your site for a visit. To be more involved, start commenting on these other blogs to join the conversation.

Another option is Google. Share your url address with Google and they may add it to their vast index. This means when people type in certain words during a search, your blog may turn up as one of the links. Go to this page to learn more about this.

But the purpose of our assignment is not to become the most popular blog or build high traffic. The point is to be “out there” with your voice, improve your writing, work with some original photography, and possible connect or tap into a community that exists in the blogosphere. Good luck!


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